In order to understand the development of LED bulb technology, different enterprises and different specifications of LED bulb are selected, and the product parameters are analyzed. At the same time, some enterprises are also selected to share the market development prospect, market operation ideas and brand promotion ideas of LED bulb, hoping that Guangzhou manufacturers will take this opportunity to see, observe, think and discuss more.

LED bulb market demand will gradually release

Xu Zhenfeng, assistant general manager of Guoxing optoelectronics and general manager of lighting division

       With the rapid development of technology, multinational enterprises have made a breakthrough in LED bulb lamp. In the current international market, LED bulb price reduction * * is obvious, the price gap between different brands is getting smaller and smaller, and the market competition is becoming more and more fierce. Some enterprises adopt the strategy of low price and do not hesitate to reduce the quality. In the market, the low delivery price has been less than 3 yuan. In the next two years, the industry will undergo a deep reshuffle, when some enterprises will stand out. At the same time, the price will be gradually reduced and tend to be stable, and the products with middle end positioning will be the mainstream, which will take advantage of the opportunity to enter thousands of households.

       Guoxing Guangdian has international packaging technology, product technology and quality advantages, and has been widely recognized by the market. Since 2012, Guoxing optoelectronics has successfully held 8 investment promotion conferences all over the country. With the gradual improvement of domestic channel sales network, channel advantages and brand advantages will boost the rapid development of Guoxing.

       In the next five years, the market demand of LED bulb lamp will be released gradually, and the shock wave will shake the whole LED industry. Some of the traditional large lighting enterprises may decline, while some enterprises with LED accumulation will grow rapidly, and some enterprises will turn to other market segments for development. At the end of 2013, Guoxing optoelectronics has basically completed the vertical integration, which is at the forefront of the industry in terms of cost and quality control, and has invested a lot of funds and talents in R & D. In addition, Guoxing optoelectronics has also completed the reform of business division system, which has more advantages in mastering market trends and adjusting R & D direction. Next, with the further deepening of integration, the above advantages will gradually highlight, and promote the accelerated development of Guoxing Optoelectronics in the market competition.