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How to fly LED bulb to ordinary people's home?

(Summary description)With the rapid development of LED technology, multinational enterprises have made a breakthrough in LED bulb lamp. In the international market...

How to fly LED bulb to ordinary people's home?

(Summary description)With the rapid development of LED technology, multinational enterprises have made a breakthrough in LED bulb lamp. In the international market...

Information

       With the rapid development of LED technology, multinational enterprises have made a breakthrough in LED bulb lamp. In the international market, LED bulb price reduction * * is obvious, the price gap between different brands is getting smaller and smaller, and the market competition is becoming more and more fierce. Some domestic enterprises adopt the low price strategy and do not hesitate to reduce the quality. In the market, the low delivery price has been less than 3 yuan. In the next two years, the industry will undergo a deep reshuffle, when some enterprises will stand out.

       The following are the opinions and forecasts of some enterprise managers on LED bulb technology, brand promotion concept and market development prospect, which can give a glimpse of the LED bulb market.
LED bulb market demand will gradually release

Xu Zhenfeng, assistant general manager of Guoxing optoelectronics and general manager of lighting division:

       Guoxing Guangdian has international packaging technology, product technology and quality advantages, and has been widely recognized by the market. Since 2012, Guoxing optoelectronics has successfully held 8 investment promotion conferences all over the country. With the gradual improvement of domestic channel sales network, channel advantages and brand advantages will boost the rapid development of Guoxing.

       In the next five years, the market demand of LED bulb lamp will be released gradually, and the shock wave will shake the whole LED industry. Some of the traditional large lighting enterprises may decline, while some enterprises with LED accumulation will grow rapidly, and some enterprises will turn to other market segments for development. At the end of 2013, Guoxing optoelectronics has basically completed the vertical integration, which is at the forefront of the industry in terms of cost and quality control, and has invested a lot of funds and talents in R & D. In addition, Guoxing optoelectronics has also completed the reform of business division system, which has more advantages in mastering market trends and adjusting R & D direction. Next, with the further deepening of integration, the above advantages will gradually highlight, and promote the accelerated development of Guoxing Optoelectronics in the market competition.

LED bulb Market: research before speaking

He Feng, deputy general manager of Auman technology lighting

       Since 2010, we have been committed to the research and development of LED bulb lamp. Before R & D, Auman did a market research. The results show that: the main market of LED bulb is still in rural areas, but due to the high price and low market awareness of LED bulb, the rural market has not been opened. The problems are: the rural market incandescent lamp uses B22 lamp holder, and the LED bulb is E27 or E26 lamp holder; the high price of LED bulb is still difficult to accept.

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